There is no shortage of people with ideas that can make life better.
The Number of businesses opened every month.
– Business Insider
Non-profits in the U.S..
– National Center for Charitable Statistics
But In a crowded communications landscape
many of them never get heard.
The average person sees as many as 5,000 advertisements every day.
– The New York Times
To communicate effectively,
you must first get people’s
Then you have precious little time to
– This is us, FYI
is a combination of achieving rational credibility,
“However beautiful the strategy, you should occasionally look at the results.”
– Winston Churchill
and striking something that Resonates on a deeper, emotional level.
A crucial point to remember is that in business, as in our social lives, emotions are the key drivers in decision-making. And, because most emotional decisions are made without conscious deliberation they impact us with the immediacy and power of a limbic-brain imperative – unconsidered, unannounced, and in most cases, impossible to resist.
OUR LOGICAL PROCESSES ARE OFTEN ONLY RATIONAL JUSTIFICATIONS FOR EMOTIONAL DECISIONS.
Only then will your idea have a chance to make its contribution.